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Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
MailChimp
The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019.
Statista
Email recipients who favor mobile-aware email marketing designs rose from 15% in 2015 to 27% in 2016.
Litmus
This last year, the greatest number of emails were opened on mobile devices at 54%, Webmail ranked second at 30% and Desktop email opens dropped to 16%.
Litmus
It is reported that for every dollar spent on email marketing, an average of $44 dollar return on investment is realized.
Campaign Monitor
Brands that segment audiences with promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not segment.
Experian
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